We build a successful email marketing campaign
Email marketing is a marketing strategy where businesses send promotional messages to people in mass quantities. It is typically used to generate sales by sharing promotional offers, nurturing leads, or expanding the impact of content marketing efforts. Despite the rise of social, people use email more than other platforms.
After all, what’s the good of marketing to someone if they’re not there? Data shows that most people are on email—and the number increases every year. In addition, with email marketing you own the connections—you don’t have to worry about algorithm changes tanking your reach.
Still not convinced? According to HubSpot, four out of five marketers say they’d rather give up social media than email marketing. If you open up your email box right now, there’s a good chance at least half of your messages are email marketing That’s
Advantages of Email Marketing
There are plenty of benefits of email marketing. These are just a few of the top benefits to keep in mind
Email Is Permission-based
When a customer trusts you with their email address, it’s the virtual equivalent of being given the keys to their house. Gaining permission to enter rather than showing up uninvited increases the chances of engagement and conversion
Provides Direct Access to Your Audience
You can communicate directly with subscribers on their schedules. Plus, because most people check
email multiple times a day, your message is more likely to be seen.
Email Provides More Control
With most other marketing platforms, you don’t own the platform. If the platform ceases to exist, all
your hard work sinks with it. If Google or Facebook updates their algorithm, your reach could be
drastically reduced. However, with email, you own the relationships you forge with your subscribers
More Personalization Capabilities
You can use demographic or psychographic data to create personalized and hyper-targeted campaigns.
Research shows segmented and personalized campaigns increase revenue by as much as 760 percent.
Easy to Measure Success
Measuring the effectiveness of a marketing campaign is crucial, and automated email marketing makes measuring your campaign a breeze.
Scalable
Email marketing campaigns can easily scale as your audience grows without straining your resources or
compromising quality.